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What does business have to do with art?
Component #1:
The value systems which we exist within are in a constant state of negotiation.
What I want changes from day to day based upon what you want and others want and how bad you want it. We each take our wants to the table and forge a deal.
Component #2:
My product is a concept and/or object that I want you to want.
I package my product according to what I think you want. If I am successful, you find value in my product and an exchange is made. Right there at that moment when an exchange is made, my product's place in the system is defined. I am given a meaning.
Component #3:
Because a purchase is an act of postioning within value systems, it is a locality fertile with the capacity to facilite deep change in larger social systems, cultures, meanings.
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